The Office of International Programs hosts an annual Lunar New Year Celebration to help international students celebrate and share their culture. For the 2025 event, I was asked to design a promotional flyer that would attract attention and boost attendance. Since 2025 was the Year of the Snake, I used that theme as the central visual element. I selected a bold yellow typeface to create strong contrast and draw the viewer’s eye. The flyer was distributed across campus, shared on social media, and included in email communications to encourage RSVPs.